For 13o years, Coca-Cola has been a part of our everyday lives especially on occasions like parties, special gatherings, or even when you are just sitting at the comforts of your home watching movies as you munch on your favorite snack.
Through the years, from generation to generation, Coca-Cola or Coke as popularly known here in the Philippines, has consistently maintained its quality and taste making it more loved by the Filipinos and making it a part of our everyday lives.
By the way, have you seen the newest Coca-Cola TASTE THE FEELING commercial? Nice right?! Well, that commercial is a part of Coca-Cola’s newest global communication campaign unveiling their newest tagline “Taste the Feeling”.
The global campaign, which was rolled out first in Paris last January 19 featuring the newest tagline “Taste the Feeling™,” fully embodies the uplifting refreshment of drinking Coke – whether it be your Coca-Cola, Coke Zero, or Coke Light.
Watch the other commercials being broadcast in other parts of the globe:
I have seen it all and I must say… Good job and congratulations Coca-Cola! Your commercials really can sweep the hearts of the people because you made it more human life based. Definitely, it will leave a mark for those who saw it.
With the worldwide launch of Coca-Cola TASTE THE FEELING campaign, Coca-Cola brings to life everyday moments through great universal storytelling and rich visual imagery – placing the product at the heart of its communications.
“Taste the Feeling makes Coca-Cola the hero of our advertising again. The new campaign is all about capturing both the functional and emotional traits of Coca-Cola – the uplifting refreshment of drinking our product and how having a Coke makes any moment more memorable and more special,” says Stephan Czypionka, Vice President for Marketing, CocaCola Philippines.
The lead television spot, “Anthem,” comes to life through a series of ordinary moments linked by a Coca-Cola, such as ice-skating with friends, a first date, a first kiss, and a first love. The soundtrack to “Anthem” is an original song titled “Taste the Feeling”.
Coca-Cola worked with Music Dealers to write and produce the song. In selected markets, the song features the voice of one of the world’s rising music stars and an artist, Conrad Sewell. Sewell, a London-born, Australia-raised singer featured in the breakout single “Firestone,” which produced 300 million Spotify streams and 3 million-plus worldwide sales.
Letting go of its iconic five-note signature, Coca-Cola is also unveiling a new audio signature that makes use of the sounds that have long been attributed to drinking Coke: the opening of the fridge, the unmistakable fizzing on ice, the cheers and clinking of glasses, the quenching sip, and the irresistible ahhh at the end.
The new campaign also features images shot by noted fashion photographers Guy Aroch and Nacho Ricci capturing people from around the world enjoying ice-cold Coca-Cola in a variety of everyday moments. The new campaign imagery will be used in print advertising, out of home billboards, in-store as well as digital media.
The Coca-Cola TASTE THE FEELING campaign also marks the consolidation of all Coca-Cola trademark products like CocaCola, Coca-Cola Light, Diet Coca-Cola, and Coca-Cola Zero under a ‘One Brand’ campaign approach. “Taste the Feeling™” replaces “Open Happiness™” which has been used by Coca-Cola for the past seven years. Since 1886, there have been 45 taglines before “Taste the Feeling™”.
On the other hand, during the Coca-Cola TASTE THE FEELING campaign launch in the Philippines last Jan. 21, 2016, Coca-Cola unveils their newest brand ambassadors who were also the country’s hottest love teams such as Alden Richards and Maine Mendoza, James Reid and Nadine Lustre, and Enrique Gil and Liza Soberano, Enchong Dee, Janella Salvador, Bailey May and Ylona Garcia.
Coca-Cola will also push the campaign throughout the country and will go around some of the biggest colleges, universities, and tambayans to turn more ordinary moments extra special. One of the biggest activations that teens should look forward to is the roll out of the Coca-Cola Emoticons – a cool and fun way of tasting and sharing the feeling of drinking Coca-Cola with buddies and friends.
Exciting activities are also lined-up for the rest of the year that will uplift ordinary days and bring refreshing moments throughout the country. We are also giving out millions of free Coca-Cola so we can make millions of moments special.
For more information about the Coca-Cola TASTE THE FEELING campaign, visit www.TastetheFeeling.Coca-Cola.com or the Facebook page of Coca-Cola Philippines.