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Electrolux Philippines Launches FashionCare Campaign

It was a night of modern Filipino glamour as Electrolux Philippines celebrated 15 years of existence in providing innovative appliances that has become part of Filipino homes. Wow! 15 years! I can still remember how Electrolux jingle gave me LSS(Last song syndrome) everytime I hear it. You know, “knock on your door, ring on your bell, knock on your window too.”

Through the years,  Eletrolux Philippines has expanded to a wide-range of home appliances which includes washing machines and dryers, refrigerators and ovens, vacuum cleaners and air conditioners just to name a few. The brand also has received several awards from the different campaigns that they initiated such as:

  • Discover-E kitchen campaign, which invited Filipinos to re-discover their appreciation of Filipino food, culture, and heritage.
  • Clothes & Hugs Wash-a-Thon, an advocacy campaign and clothes donation drive to help typhoon victims.

As it celebrates its 15th anniversary, Electrolux  aims to shape living for the better and improve the everyday lives of Filipinos. It means a renewed focus on what their products and solutions can help people achieve, to create experiences that will elevate everyday life and to be a driving force in sustainable living.

In the coming years, Electrolux will continue to deliver solutions on three fronts – Taste, Care and Well-being.

“We want families to be able to enjoy great tasting food. We want to help them care for their clothes, which will give them confidence to face the world, and we want to make their homes a healthier place for their loved ones. Electrolux is committed to creating appliances and experiences that make everyday life more enjoyable and more comfortable, while at the same time, encouraging more families to live sustainably.” said Nelson Cabanban, General Manager of Electrolux Philippines.

When it comes to Care, it’s all about creating products that enable clothes to last longer and look their best and Electrolux’s latest campaign – FashionCare – introduces a whole new way of washing with Electrolux that is designed to fit perfectly into the lifestyle of the modern mom.

“We aim to inspire the modern Filipina and show her that there are truly no limits to what she can achieve at home. And with clothes being one of the ways a woman can feel confident, the launch of the FashionCare Campaign is timely as it liberates women from the hassle of hand washing or the expense of dry cleaning when it comes to her delicate or fashionable pieces,” said Andrea Pionilla, Country Marketing Manager of Electrolux Philippines.

The Electrolux FashionCare Campaign, offers the latest washing machines of Electrolux that come with innovations that prevent faded colors, shrinkage and misshaping.

Electrolux also created the FashionCare Council, composed of FashionCare ambassador Rajo Laurel, and Council members Amina Aranaz-Alunan and Janice Villanueva, to educate consumers on how to care for their clothes.

“Clothing matters because there’s a certain power to it. I’ve always believed that, as a designer, my gift is this particular power. With the power comes confidence. And with confidence you are able to conquer everything. It’s our modern day armor,” Laurel said.

Armed with design solutions from Electrolux, Filipino women and families can certainly look forward to more years of healthier, more inspired and more enjoyable choices for their home.

CONGRATULATIONS Electrolux Philippines on your 15th year!

More fruitful years to come!

For more information about electrolux and their latest campaigns, please visit www.electrolux.com.ph and follow @ElectroluxPhilippines on Facebook and Instagram or @ElectroluxPH on Twitter.

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