Whenever I travel, I always see to it that I bring home something that would remind me of my trip and share it as well to my friends and family. It can be anything from key chain, refrigerator magnet, bags, purse, food, decor, clothes and many more. I really love our locally-made products. I’m not saying this because I am a Filipino, but it’s really true that we have so many quality products that can actually compete with foreign brands.
And speaking of locally-made and quality Filipino products, these amazing products are now made available within your reach as Robinsons Department Store, in partnership with the Department of Trade and Industry (DTl) opens the very first mall branch of Go Lokal! store in Robinsons Place Manila.
Go Lokal! aims to showcase modern and indigenous quality products crafted, designed, and created by innovative Philippine micro, small and medium enterprises (MSMEs). The store was designed to serve as incubation, marketing, and branding platform for the best of Philippine MSMEs products including next generation One Town One Product (OTOP) offerings. This is also a way to maximize market access, providing exposure to MSMEs.
The Go Lokal! concept store is set to revolutionize the way hard-to-find and artisanal Filipino products are sold in the local market, and will bring together a specially-curated line-up that ranges from food, apparel, accessories, home décor, gadgets and gift items. They can be found in consumer-frequented locations as a mainstream distribution channel for world-class Filipino products while offering value for money for targeted consumers and tourists.
”Go Lokal! is truly a vibrant model for MSME development and inclusive business. We are happy that committed partners like Robinsons have taken on this challenge. We look forward to opening more outlets in their malls and department stores across the country,” said trade Secretary Ramon Lopez.
The Go Lokal! program is a platform for new entrepreneurs to test the marketability of their products without the fear of losing rental and commercial costs because their experience is free of charge.
”This partnership with DTI is Robinsons Department Store’s contribution to nation-building by providing our entrepreneurs an environment where they can be passionate about their businesses and prosper from their efforts, as we create opportunities for MSMEs to grow, succeed and make an impact to the retail industry,” said Robina Gokongwei-Pe, President and COO of Robinsons Department Store.
Let’s patronize and promote our very own products! Drop by the Go Lokal! store at Robinsons Place Manila and shop from the wide-range of Filipino products. Portion of Go Lokal! revenues will go to the various corporate social responsibility (CSR) projects of Robinsons Department Store including the government’s drug rehabilitation program.