ASUS ZenFone Max ZC550KL: Unleash The Smartphone Power

The new ZenFone Max (ZC550KL) is now out in the Philippine market flaunting its best feature… the incredibly-long-lasting, high-capacity 5000mAh lithium-polymer battery that gives users an unprecedented amount of mobile freedom. With capabilities of staying longer than most smartphones, the ZenFone Max has a standby mode of 38 days, or 37.5 hours of 3G talk time, or 32.5 hours of Wi-Fi Browsing, or 22.6 hours of video playback.

ZenFone Max

ZenFone Max has a bright and clear 5.5-inch HD IPS display with wide viewing angles, protected by the latest Corning® Gorilla® Glass 4 for unrivalled scratch-resistance, strength and everyday durability. On top of this, its back cover stands out with its leather finish texture for maximum grip. At the heart of ZenFone Max is a powerful yet power-efficient 64-bit Qualcomm Snapdragon 410 processor with up to 2GB of RAM. ZenFone Max also features 13MP Rear /5MP Front PixelMaster cameras with a wide f/2.0 aperture. The rear camera also boasts laser auto-focus for sharp, near-instant shots with 0.03 focusing speed and dual LED tone flash for natural photos under the dark.

ZenFone Max

ZenFone Max also functions as a powerbank through its USB OTG capabilities to charge other phones and micro usb devices– a very useful feature when outside and no power outlets are available.

The ZenFone Max (ZC550KL) is now available in all authorized re-sellers nationwide for Php 8,495.00.

Here’s a more detailed specifications of the ASUS ZenFone Max (ZC550KL)

ASUS ZenFone Max ZC550KL
Processor 64bit Qualcomm MSM8916 S410 Quad-Core 1.2GHz
Operating system ASUS ZenUI under Android 5.0 (Lollipop)
Display 5.5-inch, HD 1280×720,295ppi IPS 1280×720 HD IPS Display , Pixel Density 294 ppi, Corning® Gorilla® Glass 4, Supports GloveTouch input, 450nits brightness, ASUS TrueVivid Full Screen Lamination technology, 178? viewing angle
PixelMaster cameras Front 5 Mega-Pixel

Rear 13 Mega-Pixel w/ flash dual LED Flash

0.03 second laser auto-focus

F2.0 Aperture

PixelMaster Technology

Network standards SIM1 Support2G/3G/4G

SIM2 Support2G/3G

(Network support varies by country)

Memory and storage 16GB ROM


Micro SD card slot (up to 64GB supported)

Wireless 802.11b/g/n, Wi-Fi Direct, Bluetooth® 4.0
Connectors 3.5mm audio jack, Dual micro-SIM
Location sensors GPS, A-GPS, GLONASS
Other sensors Accelerometer, proximity, ambient light, gyro, digital compass and Hall-effect sensors
Battery 5000mAh non-removable lithium-polymer
Colors Pure Black, Ceramic White

(H x W x D)

77.5 x 156 x 10.55 ~ mm
Weight 202g


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