UNIQLO Ties Up with Korean Women’s Brand O’2nd Worldwide
Korean fashion is very much “click” nowadays. When I look and browse through online stores and blogs about Korean fashion, as I see those models wearing beautiful and in style clothes I can also imagine myself wearing those clothes.
In line with Korean Fashion, a Japanese Brand, UNIQLO announces a collaboration with O’2nd, to offer the Korean women’s brand’s fun and funky summer dress collection at all UNIQLO outlets across its 13 markets worldwide, and at its online store.
The collection will feature “The Little Band Dress”, an assortment of colorful belted dresses based on the multifaceted function of dressing with form combined with the color block, cut out, stripes, and floral print signature elements of O’2nd.
UNIQLO has a long record of successful collaboration with global brands, including +J, and UU. This latest tie up with O’2nd was driven by Yukihiro Katsuta of UNIQLO R&D, “We have often collaborated with Western and Japanese designers, and this time we are pleased to partner with a Korean brand aiming to take itself from Asia to the World.”
On the other hand, O’2nd is managed by SK networks. President Kevin Cho said, “It is very meaningful that UNIQLO, which has already done the collaborative design project with global fashion brands such as Theory, Undercover and Jil Sander, appreciated the design competitiveness of O’2nd and suggested the collaboration. Through this collaboration, it’ll give an opportunity to people around the world to meet and experience O’2nd.”
The O’2nd summer dresses are composed of twelve items, all available only at UNIQLO SM Mall of Asia beginning from May 16, 2013 for between Php 990 – P1990.
Currently, O’2nd products are available at department stores and select retail shops across 14 markets, including Japan, China, Hong Kong, Singapore, Russia, the U.K., and the U.S.
Learn more about O’2nd
O’2nd was established in 1997 in Seoul, Korea. Evoking the elements of Pop culture in a contemporary state of mind, under the direction of the parent company SK Networks, the brand transcended to visual displays of the pop element boutique concept shops throughout Korea, and a greater concentration in China in 2009. Following the established leading role in the contemporary markets of Korea and China, foot printing the namesake label based on the philosophy of youth and fun, O’2nd proceeded with its global launch, developing an advanced contemporary interpretation defining and reinventing classics through a modern lens. The collective captures the colorful, quirky, multifaceted spirit of the O’2nd girl and her unparalleled sophistication of combining humor and classic. The advanced collective was launched in 2011 exclusively to top tier stores globally; A national exclusive launch and campaign with Barneys New York, Harvey Nichols UK, HK, UAE, furthermore to top establishments throughout Japan including Barneys Japan, Isetan and Opening Ceremony.
The brand is continuing their expansion in the global market, strategically planning each partnership, continuing to maintain the brands sensibility for discovery, through select distribution.
UNIQLO and Fast Retailing
UNIQLO is a brand of Fast Retailing Co., Ltd., a leading global Japanese retail holding company that designs, manufactures and sells clothing under seven main brands: Comptoir des Cotonniers, GU, Helmut Lang, J Brand, Princesse tam.tam, Theory, and UNIQLO. With global sales of approximately 928 billion yen for the 2012 fiscal year ending August 31, 2012, Fast Retailing is currently the world’s fourth largest apparel retail company, and UNIQLO is Japan’s leading specialty retailer.
UNIQLO continues to open large-scale stores in some of the world’s most important cities and locations, as part of its ongoing efforts to solidify its status as a truly global brand. Today the company has a total of more than 1,200 stores in 13 markets worldwide including Japan: China, France, Hong Kong, Malaysia, Philippines, Russia, Singapore, South Korea, Taiwan, Thailand, U.K. and U.S. UNIQLO operates an integrated business model under which it designs, manufactures, markets and sells high-quality, casual apparel. The company believes that truly great clothes should be supremely comfortable, feature universal designs, are of high quality and offer a superb fit to everyone who wears them.
Note: The author does not claim ownership to the photos used in this post.