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VIVO Philippines Looks back on its entertainment marketing success for 2017

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You might be seeing celebrities holding a Vivo phone when they are out in their show, or gigs.  In the Philippines, this smartphone brand places third in the most popular smartphone brand with at least 1.1 million users and 5,200 stores an counting nationwide. On a global scale, there are already about 200 million Vivo users in 2017. Vivo Philippines attributes its success to its innovative spirit and topnotch marketing strategy. With all these facts in place, it is no wonder that a lot of today’s most stylish local celebrities chose to support the brand.

The biggest names in showbusiness are proud ambassadors of Vivo

VIVO

Mccoy Deleon and Verniece Enciso with Vivo Brand Driector Annie Lim, Vice President Hazel Bascon and CEO Ted Shone

Before the introduction of local brand endorsers, NBA superstar Stephen Curry signed up as Vivo’s biggest ambassador September of 2016. Locally, Vivo Philippines welcomed dancer, model, and actor McCoy De Leon and one of the top lifestyle blogger in the Philippines Verniece Enciso two months later in November.

Inigo Pascual takes a selfie with other endorsers and Vivo executives during the grand launch of the Vivo V7+ at the Marriott Grand Hotel

In September 2017, during the grand launch of the Vivo V7+, the smartphone brand introduced their newest brand endorsers headlined by showbusiness royalty in the Philippines to date: Kathryn Bernardo and Daniel Padilla. The other brand endorsers are Maymay Entrata, Pinoy Big Brother Season 7 Big Winner and teen queen star Barbie Forteza, Heartthrobs Inigo Pascual and Tony Labrusca and Soul Supreme turned Vivo Family member KZ Tandingan. Boyband PH are also one of the brand’s most influential endorsers composed of Joao Constancia, Niel Murillo, Tristan Ramirez, Russell Reyes, Ford Valencia. The Voice Kids runners-up Sassa Dagdag and Darren Espanto, Pinoy Big Brother alumna Maris Racal, Kisses Delavin, and Loisa Andalio, Instagram sweetheart Sue Ramirez, singer-song writer TJ Monterde, child star turned telenovela star Andrea Brillantes, The Voice alumnus Jason Dy, Star-struck Kids discovery Paul Salas, comical, rising star Chiena Filomino, model Kira Balinger, and sexy DJ Ashley Rivera were also unveiled as influencers late last year during the V7+ unveiling. For the year of 2017, Vivo accumulated 27 local endorsers.

Marketing Strategy with Vivo

With the famous names included in its Vivo Philippines Family, Vivo has a surefire spot in positive brand presence.  The smarthphone brand has dominated the smartphone limelight for some time now and with the impressive names in the Vivo Family, the brand should very well expect a meteoric rise to greater heights. 

Tony Labrusca shares a selfie with Inigo Pascual during an episode of Popsss

One of the most successful is Popssss, an online music program that is part of the roster of shows of ABS-CBN’s One Music PH. Popssss, powered by Vivo Philippines, featured fresh and seasoned talents in the local music scene. Popssss, which launched in February of 2017, featured former child star and now soap opera star and recording artist Alexa Ilacad in its successful pilot episode with Vivo Philippines endorser Inigo Pascual hosting the program.

Vivo

Kisses Delavin was one of the headliners during the Vivo sponsored Mega Fashion Week

Another one of the biggest collaboration work Vivo Philippines entered into was the Mega Fashion Week in October 2017 with Mega Magazine. As co-sponsor of the event, Vivo bagged the spotlight for some of its brand endorsers in the glitzy fashion affair. Part of the pre-event gala of the Mega Fashion Week was Verniece Enciso, fashion and lifestyle blogger. At the launch night, Vivo as co-sponsor presented a MEGA Fashion Film on Vivo Family headliner and Mega Magazine cover girl Kathryn Bernardo. The trendy opening party, with the biggest names in the fashion industry in attendance, plus a reunion of the MakingMEGA stars will all be captured using no less than the Vivo V7+ clearer-selfie, perfect shot smartphone. At the Fashion Show event in October 28, Vivo endorser Kisses Delavin will be gracing the MEGA Fashion Week catwalk.

Other VIVO Celebrity endorsers’ events:

  • A fun, lighthearted online show is the Vivo Exclusive episodes where Vivo influencers were asked to do fun challenges. Darren Espanto’s marshmallow challenge, which earned 96,000 views, involved Darren fitting as much marshmallow in his mouth while Boyband PH reveal each other’s secrets in Vivo Exclusive’s Name Drop episode. McCoy De Leon answered “kilig” questions “fished” from a fish bowl to the delight of fans which garnered 76,000 views to date.
  • Mccoy De Leon and Darren Espanto, who won people’s hearts during a Vivo Exclusive episode, show of their Vivo phones
  • Lastly, fans were thrilled with Inigo Pascual’s successful Para Saýo Thanksgiving Concert in December 1, 2017 at the Music Museum while McCoy De Leon and on-screen partner Elisse Joson had a mini concert cum album launch November 25, 2017 at the SM Skydome.
  • Mcclisse concert at SM Skydome
  • InigoPascual Concert at Music Museum with Maris Racal and KZ Tandingan

For inquiries, visit the VivoPhilippines website at www.vivo.com/ph or check out their Facebook (https://www.facebook.com/VivoPhil), Instagram (https://www.instagram.com/vivophil/), and Twitter (https://twitter.com/vivo_phil) accounts

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