Having dry and sensitive skin can really affect someone’s confidence and might ruin someone’s day and miss out life’s opportunity everyday.
GlaxoSmithKline, makers of Physiogel understand this dilemma and launched FREE IN MY SKIN MOVEMENT to free women from emotional struggles, low self confidence and other self issues caused by dry and sensitive skin.
The FREE IN MY SKIN MOVEMENT empowers every FIlipina to confidently embrace life and achieve their dreams and aspirations without any doubts and insecurities. It aims to empower women to fully embrace and participate in life by freeing them from dry and sensitive skin, because having dry and sensitive skin can serve as a hindrance for women to fully function to their best abilities. This movement also aims to honor smart, strong, sensitive women who have faced their insecurities (physically and emotionally) and are now embracing and living life to the fullest.
“The Free in My Skin movement is not just about creating a nurturing community of smart, strong and sensitive women, but is also as a way of honoring these women who didn’t let their dry-skin insecurities prevent them from being the best versions of themselves,” says General Manager of GSK Consumer Healthcare, Mr. Jeoffrey Yulo
Physiogel, which is the recommended moisturizer brand by the dermatologist in the Philippines, uses and patented advanced Physiogel BioMimic Technology that works naturally with your skin to make it less sensitive or dry. Like a jigsaw puzzle, your skin’s natural lipid layers form a matrix, helping to lock the moisture within. This allows Physiogel to repair dehydrated skin, rehydrate the essential barriers and also revitalize the skin which keeps the skin healthy from within. Aside from that, Physiogel is free from perfumes, preservatives and colorants that is why it very safe for your skin.
The Free In My Skin Movement embodied by model, TV host and entrepreneur Patti Grandidge, seeks to bring together and honor women who overcame their insecurities and became the best version of themselves. Patti, one of the country’s freshest and most beautiful faces, admitted that she used to be like one of every two Filipinas who suffered from dry and sensitive skin.
“We used to travel a lot when I was younger and getting exposed to different climates took a toll on my skin, making it sensitive, itchy, red and dry. This made me quite insecure, and in the business I am in, it is always about first impressions. It’s amazing how one simple change in my skincare has renewed my confidence. One of the best feelings is when you feel confident, and have control of your life, like I can do anything! And with Physiogel®, I am Free In My skin to do just about anything. With Physiogel, I became free from dry and sensitive skin – to get going, to get out there and just be who I really am. So, now I truly believe in the power of having good skin. It gave me the power to feel empowered, to feel free. I became free in my skin. And this is why I have been rallying for this movement to reach out to so many women out there . Unlike ordinary moisturizers I used before, Physiogel® made my skin less sensitive and dry. My skin became so much softer, smoother and definitely healthier.”she enthused.
As Patti Grandidge says, “As the embodiment of this movement, I am encouraging women to join me in honoring the smart, strong and sensitive women our lives who have all been a source of inspiration. Think of three smart, strong & sensitive women you know and you are proud of and tag them on your Facebook post as how you can see mine on screen:
I honor these women who have inspired me to be #FreeInMySkin: @kpams808 @macheremachere @bebettes. Cheers to these three smart, strong & sensitive women in my life! Who are yours? #NowPayItForward #PhysiogelPH
Now all my three honorees have to do is to pay it forward by honoring three women in their lives and so forth. We want every woman in our lives to be part of this movement. And I really think this is one of the many things we can do to reach out to more women who already are and who want to be free in their skin.”
With Physiogel®, Patti was able to free herself from skin worries such as dryness and irritation, so she can fulfill the demands of her multi-hyphenated career of being a TV host, model, entrepreneur and loving wife all with equal zest and success.