SkinWhite Launches Newest Campaign: Dark or White You Are Beautiful


“Beauty should never have been one or the other”


We are all born unique and we are all beautifully made by God. But because of the standards of the world,  the meaning of being beautiful gave people different perceptions of beauty especially when it comes to the color of our skin.

Dark Skin versus White Skin. Does it really matter? Does one always have to be superior over the other?

With the latest campaign of SkinWhite, one would wonder why a skin whitening brand would dare to say that dark skin is beautiful.

“It’s all about choice. SkinWhite is a brand that empowers women to choose. A choice to define their own standard of beauty. If you choose to have dark skin, you are beautiful. If you choose to have white skin, you are just as beautiful. The choice is yours, and SkinWhite respects that choice,” says Rachelle Layda, Marketing Manager for Whitening of Splash Corporation.

This inclusivity is refreshing and speak volumes, especially at a time when shaming and bullying is prevalent across social media with no agenda but to shame in all forms and ways – body-shaming, hair-shaming, race-shaming, gender-shaming, and yes, also skin-shaming. It’s a sad reality.

“This is precisely the stigma that we wish to change. Skin color should not be about one being better than the other”, adds Pam Sulit, Splash Corporation’s VP for Marketing.

“White and dark are both beautiful. It’s about time that dark skin and white skin get the same adoration and acknowledgment.” confirms Rachel Villanueva, Creative Director of Petch & Partners, the creative agency that created this campaign for SkinWhite.

There has never been an outright claim that DARK IS BEAUTIFUL. And for the statement to come from a skin whitening brand, it should be easy for others to follow suit. And for those who choose that WHITE IS BEAUTIFUL, there’s due acknowledgement that they’re simply taking control of their beauty too. And why not? Wear your skin, whichever way you choose.



Written by Cristelle Torres
Online Content Creator/