TopBreed, a trusted pet care brand under Universal Robina Corporation (URC), has officially renewed its partnership with the University of the Philippines Men’s Basketball Team (UPMBT). Now in its eighth year, this long-standing collaboration is a testament to trust, shared values, and a collective belief in the UP basketball program and the vibrant community behind it.
The partnership reflects a meeting of ideals. The UP Fighting Maroons stand for honor, excellence, service, and resilience—qualities that TopBreed both admires and upholds in its own journey as a brand. Rooted in this alignment, the collaboration continues to draw strength from the team’s system, its people, and the broader UP community, including the support network of nowheretogobutUP.
“We’re excited to begin our eight-year journey alongside the team. With a new season ahead and momentum from last year’s strong finish, we proudly stand with them as they strive for excellence. We’re honored to continue walking this path with them, making history together, and inspiring the next generation” said URC Agro-Industrial Group (AIG) Managing Director Vincent Go.
Beyond basketball, TopBreed has long demonstrated its commitment to raising standards and making a positive impact. Through years of research and development, the brand has elevated its products to world-class levels, earning five consecutive World Branding Awards. This pursuit of excellence mirrors the discipline, teamwork, and resilience that define the Fighting Maroons both on and off the court.
This year, the partnership takes on an even broader role by extending its impact to the wider UP community. Recognizing the importance of emotional support animals on campus, TopBreed will provide essential pet care services, including free anti-rabies vaccinations, deworming, and access to its product line—TopBreed Dog Meal, ShamPooch, and Top B+ Vitamins. These initiatives reflect the brand’s dedication to care, quality, and community well-being.
As pets continue to hold a special place in Filipino families, TopBreed remains steadfast in its mission to provide only the best for every fur baby. And as the UP Fighting Maroons inspire with their grit, determination, and heart, TopBreed proudly stands alongside them—not only supporting athletes but also uplifting role models who embody the Filipino spirit.
With this renewed partnership, URC-AIG reaffirms its commitment to UPMBT, nowheretogobutUP, and the entire UP community, united in the pursuit of excellence—on the court and beyond.
