When it comes to everyday family staples, certain brands have a special place in Filipino households—and five of them come from Universal Robina Corp. (URC).
According to the 2025 Brand Footprint Report by global consulting firm Worldpanel by Numerator, URC’s Great Taste, C2, Piattos, Nissin, and Payless continue to be among the most chosen fast-moving consumer goods (FMCG) brands in the Philippines.
“The results of this study show that our brands continue to earn the trust and loyalty of Filipino consumers. We’re proud that our products remain staples in homes across the country.” said Karen Ong, URC Chief Marketing Officer.
For many moms, these brands are part of the everyday routine—coffee for busy mornings, noodles for quick family meals, snacks for bonding moments, and refreshing drinks for merienda time.
The report uses something called consumer reach points (CRP) to measure how often people buy certain brands. While that sounds technical, it simply means these are the brands that families actually choose again and again when shopping.
“With more time spent out and about and an easing of inflation, Filipinos shop more often. This means more opportunities for each brand to be bought,” explained Marie-Anne Lezoraine, Managing Director for Worldpanel by Numerator in the Philippines.
Here’s how URC’s top brands stood out this year:
Great Taste Coffee made it to the top 10 most chosen brands in the Philippines, with 367 million CRP, and ranked 4th among beverages.
C2 Green Tea also made the beverage list with 33 million CRP—a refreshing favorite for many families.
Piattos remained a go-to snack, ranking 7th in the food sector with 180 million CRP.
Noodle brands Nissin (101 million CRP) and Payless (73 million CRP) were also recognized as top choices in Filipino kitchens.
Worldpanel noted that as the economy bounced back in 2024, families spent 6% more on everyday goods, giving trusted and accessible brands like URC’s an even stronger presence in homes.
“Brands that remained visible and accessible during this recovery period saw stronger gains in consumer engagement,” Ong shared. “URC’s portfolio clearly benefited from that momentum.”
From Great Taste coffee mornings to C2 breaks, Piattos snack time, and quick noodle fixes with Nissin and Payless, URC brands have been part of Filipino family life for decades. And as this report shows, they’re still top of mind—and top of cart—for moms everywhere.
