Beko’s world-class refrigerators are the perfect fit for our “new normal” lifestyle. Europe’s No. 1 Appliance Brand believes that making products equipped with the latest technologies help improve the wellbeing of today’s consumers. As an appliance brand, Beko is committed to doing all they can to make people’s lives healthier. Aside from getting our laundry dry this rainy season, it’s also important to have a reliable refrigerator inside our home.
Beko, Europe’s No. 1 home appliances brand is now here in the Philippines. And what a good way of celebrating in this time of pandemic, instead of having an event, the brand chanelled their resources to help out in the government and private sector’s efforts against the COVID-19 pandemic. This is also in line with the company’s core values to encourage people live healthier lives.
“Beko was slated to launch in the Philippines in mid-2020 but we decided to divert our marketing budget and other resources to donate to the efforts in helping frontliners in the fight against COVID-19. Frontliners are our heroes and they deserve things to be more convenient for them as they work,” said Gürhan Günal, Country Manager of Beko Pilipinas Corporation.
With this in mind, Beko Pilipinas teamed up with the local government units of Pasig, San Juan and Manila; the hardest-hit hospitals like Philippine General Hospital, San Juan De Dios Medical Center, Quirino Memorial Medical Center and Delos Santos Medical Center; with actress Angel Locsin’s #UniTentWeStand campaign for San Lazaro Hospital in Manila and with the converted mega quarantine facilities in Philippine International Convention Center, Rizal Memorial Stadium and Philippine Arena by donating its innovative washing machines, freestanding cookers and refrigerators for use during the COVID-19 crisis.
Moreover, Beko Pilipinas started recognizing “unsung heroes” during these times through Facebook communities such as Lets Cook Pare—a group with shared interests on cooking. The campaign sees to reward community heroes who, in their own small ways, are offering help and support to the frontliners.
“Beko’s brand purpose is to ’empower new generations to live healthier’ and we would like to introduce ourselves through all these efforts which are reflective to our purpose. As a brand that is now in the Philippines, we would like to play an important role in helping make life healthier and more inspiring for Filipinos,” said Günal.
Globally, Beko products sell in more than 141 countries and is the fastest growing brand in Europe in market share increase. It is also the #1 freestanding brand in Europe. Beko is likewise bringing wide range of appliances to the country to help Filipinos cope with the “new normal” set-up.
Beko Fridge Freezers are ideal for stocking up food to save. It helps keep keeps fruits and vegetables fresh for up to three times longer.
Beko can also help Filipinos maintain clean and germ-free clothes, and make laundry easier with its freestanding washing machines. It ensures that the properties of antibacterial laundry detergents and other cleaning agents are administered in all areas of the fabric, while the washer saves energy.
The quarantine period also taught us to advance our cooking skills and made us realize to invest in better cooking equipment. Beko’s freestanding cookers allow you to cook dishes with ease, perfect for the family’s healthy meal preps.
The new normal brought about by the COVID-19 pandemic has brought forth changes in our lives. People want to be healthier and stronger and Beko is glad to provide solutions with fast, flexible and easy to use technologies with great service and aftercare.
The world is facing one of the toughest health crisis right now. COVID 19. During this time, it is undeniable that we owe so much from our frontliners- the unsung heroes in the hospitals, medical facilities, and local municipality workers who are risking their own lives just to serve others.
We must all acknowledge that they are human too and even the tough ones need an extra hand of help to carry on with their important duties.
Beko, the Philippine subsidiary of Europe’s No. 1 home appliances brand, shows it gratitude to our frontliners as they teamed up with local municipalities of Pasig, San Juan and Manila; the hardest-hit hospitals like Philippine General Hospital, San Juan De Dios Medical Center, Quirino Memorial Medical Center, and Delos Santos Medical Center; together with actress Angel Locsin’s #UniTentWeStand campaign for San Lazaro Hospital in Manila and recently to the converted mega quarantine facilities in Philippine International Convention Center, Rizal Memorial Stadium and Philippine Arena by donating its innovative washing machines, freestanding cookers and refrigerators for use during the COVID-19 crisis.
Our frontliners need to feel protected from the harmful viruses and bacteria. And they do need to be refreshed and energized with healthy meals. That is why Beko shares its innovative technologies with our today’s heroes.
With Hygiene+ wash program technology, frontliners will get hygienically clean laundry because of its custom drum movements, additional rinse and spin cycles and sensitive temperature control, especially at 60degrees cycle as approved by Allergy UK, eliminates 99% of allergens. Meanwhile, EverFresh+® technology in the fridge ensures ideal humidity & temperature to keep fruit and vegetables crisp and fresh up to 3 times longer or even up to 30days. This will help our frontliners stay healthy and keep their meals, fruits and vegetables, fresh any time they most need. More than just a function to cook food efficiently, Beko’s CookMaster® capacity means it can cook loads of food in one go, especially during this situation when time is of the essence where people need a reliable cooker in preparing food for big groups of frontliners fighting the pandemic.
Helping LGUs and the private sectors is consistent with Beko’s brand purpose to “empower new generations to live healthier”. “Frontliners are our today’s heroes and we are happy to provide refrigerators, cookers and washing machines to make the place where they are resting more convenient and homey. We are also looking at ways to continue extend our support during the war against COVID-19,” said Gürhan Günal, Country Manager of Beko Pilipinas Corporation.
In addition, Beko Pilipinas is also working with #RockEd Relief (@RockEdPhilippines) and #FrontlineFeedersPH (@FrontlineFeedersPH) groups that help and support the medical workers in mobilizing, allocating and providing food delivery to hospitals and ensuring the right number of people are fed at the right time.
Beko’s humble contribution to the effort in taking care of frontliners in the Philippines is its way of giving back to them because they are out there risking their lives every day. These are but small donations compared to what they are doing.