LAUNDRY TALKS: How to Keep Your Favorite Clothes New For Longer

Comfort Care

All of us have our own favorite piece or pieces of clothing in our closet that we love to wear over and over again. And since we are wearing and washing it more compared to our other clothes,  it can easily show signs of “clothes aging”. It could be color fading, shape loss, bobbling or “himulmol”,  yellowness, and roughness caused by rubbing, twisting, and using harsh laundry detergents. Seeing your favorite clothes having these signs can really be frustrating. Of course we would want our precious pieces of clothing to last longer and look new for longer.

So now, Unilever Philippines just launched a new brand, COMFORT CARE DETERGENT (in Powder and Liquid variant) which has unique and innovative formulation such as follows to address the 5 signs of clothes aging mentioned above:

  • ADVANCED ANTI-AGING TECHNOLOGY in Comfort Fabric Solution prevents clothes from aging by caring for every fiber in clothing. It also prevents the signs of wearout like bobbling or pag-hihimulmol. Lastly, it also prevents ash residue that usually gets deposited into the fabric which affects color vibrancy.
  • ADVANCED TRIPLE CARE TECHNOLOGY in Comfort Fabric Sensation products(fabric conditioning) enhances the beauty of clothes, protecting them from the 5 signs of clothes aging and ensuring a smoother and softer-feel clothes.

During the launch, attendees were able to experience and learn more about how the new Comfort Care Detergent fights the five signs of clothes aging through five instragram-worthy studios representing each sign. Different fabric swatches were available for comparison(new fabric, washed, and washed with Comfort  Detergent) to prove Comfort’s efficacy through the mobile Fabric Analyzers.


“Comfort is rooted in its purpose of bringing positivity to the world through the power of clothes. It offers a full range of products that spans Fabric Cleaning (powder and liquid) to Fabric Conditioning to deliver the best clothes outcome and give the wearer confidence. Fabric care used to be all about stain removal. But our consumers today demand so much more from their fabric care products. They want to restore that ‘love at first wear feeling, keeping colors vibrant, and clothes free from shape loss, roughness and the signs of usual wear and tear that come with frequent laundering. Comfort is definitely what they are looking for,” says Anne Marianne Tan, Unilever Brand Manager for Premium Laundry. 

I really can’t wait to use both Comfort Care Detergent and Comfort Care Fabric Conditioner on my next laundry day. Knowing how both products can take good care our clothes, now I will be complacent that our most-loved clothes will look new for longer.

Comfort is now available in all leading supermarkets and through Lazada and Shopee. Choose between two variants: Glamour Care and Casual Care in powder detergent, liquid detergent, fabric conditioner, detergent capsules and dry wash spray.

For more details about Comfort Follow @comfortphilippines on Instagram.

Written by Cristelle Torres
Online Content Creator