Supporting Filipino Athletes: AirAsia Launches #DareToDream Sports Initiative


Filipino athletes are considered as the modern heroes of our country. Even if the government shows less support for them, they still do their best to bring home glorious achievements bringing pride and honor to our country. Since they cannot rely solely on the government for continuous support, It’s nice to know now that private sector are initiating and extending their help to these athletes so they can train well and achieve their fullest potential.

And speaking of potential, AirAsia, just launched a region-wide sports initiative… #DaretoDream campaign, which is just in time for the 2017 Southeast Asian Games in Kuala Lumpur, Malaysia, from August 19 to 31. The #DaretoDream campaign aims to motivate and inspire athletes to discover their own potential and make their athletic aspirations a reality.

“The #DaretoDream initiative is part of AirAsia’s continued commitment to grow the local sports scene. Through the web video series, we are sharing the hard work and passion that drives our athletes. We also want to gather support for them from every Filipino – we want everyone to watch them compete and cheer for them during this year’s SEA Games,” said Philippines AirAsia Brand Manager David Viray.

As the official airline partner of the 2017 SEA Games, AirAsia Philippines has also created an inspiring web video series telling the stories of our very own SEA Games athletes, who are all aiming to bring home glory for the country this August.

Chronicling the journeys of renowned Volleyball player Alyssa Valdez, Swimmer Jessie Lacuna, and Long Jump athlete Marestella Torres-Sunang, the #DaretoDream videos share both the challenges and joys that come with being an athlete, and is sure to encourage young, aspiring local talents who want to go into sports.

As part of the campaign, AirAsia Philippines will be posting video updates of the 2017 SEA Games which will be hosted by Volleyball player and TV personality Michele Gumabao. Watch out for it on AirAsia ph’s Facebook page,

The four videos will contain the game highlights and team standings of the Philippine delegates. The first video will focus on the Opening Ceremony of the 29th SEA Games. The second and third will feature the winning athletes and teams from different countries, and the last will recap the highlights and winning moments of our Filipino athletes.

To learn more about AirAsia’s #DaretoDream campaign, visit the AirAsia Philippines Facebook page at

Written by Cristelle Torres
Online Content Creator/