As Electrolux transferred to their new abode in Bonifacio Global City , comes the birth of another exciting campaign… The Delightful-E Yummy Campaign. Delightful-E Yummy brings the delight back in everyday home activities with the family. These bonding moments become an avenue for enriching the culinary experience of food preparation and sharing meals with the family.
Electrolux also kicked off its digital campaign with the Delightful-E Yummy online photo contest, Delightful-E Yummy Web Series on Youtube, and Your Moments with Mommy consumer contest.
“Electrolux believes that the kitchen is the heart of the home,”Delightful-E Yummy capitalizes on the simple yet most treasured family moments spent inside the kitchen as well as the stories that come with it.” shares Andrea Pionilla, Marketing Manager, Electrolux Philippines, Inc. “
During the housewarming event, Electrolux introduced its brand endorsers who best represent and embody what Delightful-E Yummy aims to promote , mom and daughter duo Cheska and Kendra Kramer, celebrity chefs Chef Rosebud Benitez and Chef Bruce Lim, and mompreneur Janice Villanueva. Two of which were present.
Chef Bruce Lim shares, “I am proud to be working with Electrolux, a brand that puts importance to the value of family. Families need not go out of the house to bond; even doing simple chores at home can be enjoyable when done together. I bring my son with me to the kitchen so he can watch and learn what I love to do, and I tell him stories about the dishes I make too.”
“With everything I am juggling, sometimes it’s tough to find time to bond with my family. This is why I enjoy weekends when there are less things to attend to. I spend more time in the kitchen baking and preparing our family’s favorite dishes—sometimes my children stay and watch, and learn how to do the recipes as well.” shares Janice Crisostomo-Villanueva.
Chef Bruce Lim, and mompreneur Janice Villanueva shared their easy to cook dishes and even shared it to the audience as if we are in a cooking show set up 🙂
Celebrity mom Cheska Garcia-Kramer and Chef Rosebud Benitez-Velasco, even not present in the event also shared how Electrolux helped them personally with their cooking and how Electrolux bridges family ties.
“The best thing about being an Electrolux brand endorser is that I am able to promote strong family ties with the brand,” says Cheska Kramer, a celebrity mom of three and wife to basketball star, Doug Kramer. “Doing simple chores with the family becomes bonding moments with the help of Electrolux home appliances.”
“Having a newborn baby in the house is a big joy to us. But now I have less time for cooking and doing household chores. I love having Electrolux products because they are reliable and easy to use. Having these as my assistants in the kitchen and around the house really cut down the list of things I need to worry about.” says Chef Rosebud Benitez-Velasco, who recently gave birth to her baby, Kaeden.
It was really an afternoon of fun, games, good food and great blessings…
Thank you so much Electrolux for this Microwave oven. Another addition to my collection of appliances 🙂 for my soon to be married life.
For more details and updates about the Electrolux Delightful-E campaign:
Visit www.facebook.com/thelittlewhitebook or follow @ElectroluxPH on Twitter and Instagram.
