Lazada Brings UK & US High Street Fashion Labels To SoutheastAsian Consumers And Launches LZD Collection
Shopaholics across the region now have an exciting new portal to get their fix. Online shopping mall Lazada is blazing new trails with a refreshed fashion section, giving shoppers in Southeast Asia access to previously-unavailable high street fashion brands from the UK. Some of these brands include Rock and Religion, Dead Lovers, and Neon Rose. In addition, Lazada is proud to announce the launch of its very own in-house label, LZD.
A Wardrobe That Never Gets Boring
Lazada is always on the lookout for fun and accessible fashion to add to its style stable. In upcoming months, shoppers can look forward to the following UK brands– Bellfield, Motel Rocks, Your Eyes Lie, and Religion. From every day wear to weekend apparel and cocktail swank, there are a slew of designs to suit any occasion.
Fans of American fashion giant Urban Outfitters will also be delighted to find out that Lazada will be introducing Free People, which is owned by the Urban Outfitters group, and is beloved for their bohemian chic vibe.
While these labels are all unique in their own right, what ties them together is their high street cred and relevance to the fun-loving Lazada audience. This is because Lazada is rigorous when it comes to curating its fashion offerings, selecting only designs that are on-trend,offer great value, and are in line with the Southeast Asian shopper’s tastes.
Apart from international product offerings, Lazada will also be giving shoppers access to a wide variety of popular local brands. Similarly, these brands have been curated to fit the Lazada ethos of providing trendy, aspirational fashion at great value.
Launch of In-House Label LZD
As if all that is not exciting enough; shoppers can also look forward tothe launch ofLazada’sown in-house label, LZD. Once again created with the Southeast Asian consumer in mind, the label focuses on three F’s:
- Fit – The silhouettes are cut to flatter the Asian body type.
- Fabrication – Fabrics are in keeping with international styles while still suited for Southeast Asian all year round seasonality.
- Fantastic value – LZD offers quality and style at highly accessible prices.
Anne-Marie Bodal, Fashion Creative Director at Lazada Group says, “Lazada has its finger on the pulse of style and fashion. Our aim is to provide the young people of Southeast Asia with up-to-the-minute designs at accessible prices. This is in line with LZD’s offering of high street fashion that covers all key trends of the season, from global catwalk, vintage fashion, and Asian influences.”
Lazada Fashion is all about taking the consumer in Southeast Asia to the next level of international and local fashion offering and accessibility. Offering clothes, shoes, bags and accessories on all Lazada’s local sites in Indonesia (www.lazada.co.id), Malaysia (www.lazada.com.my), Philippines (www.lazada.com.ph), Singapore (www.lazada.sg), Thailand (www.lazada.co.th) and Vietnam (www.lazada.vn), Lazada Fashion is the online shopping destination for fashion forward individuals.
The curated collection includes top international brands, trend-led local brands as well as their in-house designed private label, LZD. Fit to flatter the Asian body type with fabrication to suit Southeast Asia’s seasonality, Lazada Fashion offers consumers aspirational trend-led fashion for every occasion that suits all budgets.