Pharmaton’s Life Changers’ Challenge: Success in Numbers

Life Changers’ Challenge: Success in Numbers

Pharmaton, with the unique combination of Ginseng G115 and deanol, provides sustained energy and mental alertness for life changers to fulfill their visions and go beyond themselves.

This year, Pharmaton introduced their newest batch of Life Changers who uses their energy to help and make a difference, to make a change in other people’s lives for the better.

Meet the newest batch of Pharmaton’s Life Changers…


Culinary educator and Pharmaton Life Changer Chef Rob Pengson shares his secret to sustaining his energy to create positive impact to the lives of people around him. “For me, sincerity and commitment should be your two most important values in life if you intend to change the lives of other people for the better,” he says. “You have to be sincere in helping out and reaching out. You have to be committed in what you do because you can’t just stop it when you feel exhausted knowing that you can change so many lives.”


“For people with a clear vision of what they really aim to achieve, focus your energy more into nurturing your passion so you can become catalysts of positive change, and eventually inspire others to adopt the same mindset,” shares Rags2Riches founder and Pharmaton Life Changer Reese Fernandez-Ruiz. 


“Some of the things that really energize me are instances when, for example, one of our kids get awarded with educational scholarship for being an exceptional athlete. It gives me the motivation to continue what I’m doing, to continue changing the lives of other children, and spread the love and appreciation for the game of football.” says Futkal founder Peter “Futkalero Pedro” Amores 

In such a very challenging world, one needs to be on top of things in order to succeed and make people’s lives better. This is the virtue that Pharmaton intends to champion, as it celebrates the Filipinos’ inner resolve to become a bigger part of a better world through another ground breaking initiative: Life Changers’ Challenge: Success in Numbers

Life Changers’ Challenge: Success in Numbers

Pharmaton’s Life Changers’ Challenge: Success in Numbers  is an online, video-driven nationwide competition that aims to search for exceptional Filipinos who cause positive change to the world.  The Life Changers’ Challenge is open to social entrepreneurs, advocates, and other relevant groups of people who spearhead high-impact projects and aim to see their visions come to life.



Who can join?

Individuals or groups of up to 3 members who are charged with vitality, passion and the desire to create impact.

Participant/group may be independent or tied to an existing organization.

At least one member of the group must be in the Philippines on the week of the competition to present the proposal.

Participants must not be affiliated with Boehringher Ingelheim.


That Life-Changing Idea

Participants need not start from zero. Projects that have already begun implementation may still be entered into the contest for as long as the idea will:

be executed in a new area and will affect a different community

impact lives in the areas of education, entrepreneurship and livelihood, environment, health, and public safety. Category overlaps are permitted.

the proposed project must be able to yield some tangible results within two months upon the start of execution.


Submission of Entries

All participants (all members of the team, for group entries) must like the Pharmaton PH Facebook page.

A member from each team must fill out an online form and upload their video proposal (maximum duration: 3 minutes; maximum file size: 150MB) to our microsite. The video must have a short and catchy title communicates relevance, innovativeness, and projected impact.

In support of the video, they must also submit a written proposal containing:

Concept Summary: Gist of the project that conveys its impact and excites the reader in 1-3 sentences

Projected Impact: What community the project will affect and how many people will benefit

Context: The problem that needs to be addressed and why the public should care about it

Implementation Strategy: Detailed description of how the project will achieve objectives. Must include the stakeholders that need to be involved and the roles they will play, the tools to be used, and the execution process

Budget: How the money will be spent/projected costs

Timelines: Calendar of activities and projected results. Must include projected results after two months and after a year

Submission of entries is from April 28 – June 12, 2015. Pharmaton reserves the right to reject proposals it deems exploitative or inappropriate.


The Public as Agents of Change

Entries get automatically uploaded to Youtube. Once video has been cleared, uploaded on Youtube and embedded on the website, participants and other users may start liking the video. The three videos with the most number of likes on the microsite will be added on the “featured videos” list.

To encourage engagement and discourse, we will invite the public to share their insights and suggestions on any of the projects via Facebook. Those who have suggestions must use #LifeChangers and #PharmatonPH for tracking purposes.

The contestants may revise their concept as per the suggestions which they feel will make their project more impactful, interesting, or feasible. This, however, would mean that the number of likes would go back to zero (0). Every revised version must be treated as the final copy of the video. Previous versions will be taken out of the microsite but are still viewable on Youtube.

Recommended: Contestant can share the video on their personal pages to promote their most updated entries and encourage friends to like the Pharmaton page.

The participants must update their write-ups to reflect the changes in the proposal.

Contestants are allowed to make as many changes as they want until 12 June 2015, 11:59 PM, the deadline for submission of entries.


How they are measured?

Pharmaton will grade the entries based on the following criteria:

Lasting Impact (30%)

Showing the Importance of Lasting Physical/Mental Energy in the Video and Execution (20%)

Feasibility (20%)

Innovativeness of the project/concept (20%)

Votes made through the microsite (10%)

The 10 finalists will be announced on the microsite and on Pharmaton’s social media platforms on June 15, 2015 at 6:00PM. The public may continue voting on the microsite (with the option of sharing this on social media) as soon as the results are out. Voting ends on June 30, 2015 at 7:00PM.


Life Changers Take the Stage

The finalists will present their elevator pitches (max: 5 minutes) before a panel and audience on the final event on June 30, 2015. The panel of judges will consist of the Life Changers ambassadors and other panelists.

The final score will be determined by the following:

Scores from panelists

Projected Impact (30%)

Seamlessness of the plan (20%)

Exhibiting energy during the presentation (20%)

Innovativeness of the idea (10%)

Votes made through the microsite (10%)

Positive social media mentions from the time they posted their entry to an hour before the pitch (10%)

Our winner will be awarded the opportunity to change lives.


Life Changers’ Chronicles

Every important step in the implementation of the life-changing proposal will be documented on social media and the microsite to show how Pharmaton is part of one’s journey to change lives.

This will have updates at least once a week and will be published as a video at the end of the campaign (August 31, 2015).


Winners will receive a grant of Php 1-million to fund their initiatives, whose imlementation will be documented as a life changers’ journey.


It is nice to know that Pharmaton has a heart to help and serve as of catalyst of change, giving chance so others could achieve success. And lastly, in order to make a difference that many people in the society would benefit of.

For more information, visit their Facebook page at

For contest entry visit

Written by Cristelle Torres
Online Content Creator