As everything starts to go back to normal- restrictions are lifting, businesses and establishments are accommodating more people, we should always remember that the deadly COVID-19 virus is still around. That means that we should not let our guards down and forget about the most basic rule to constantly stay safe during this pandemic, ensuring proper hygiene practices.

Lifebuoy, the global soap brand that has been around for over a century, was reintroduced to Filipinos last year, with its campaign focused on educating users on the steps for proper hand washing. With its updated formula, designed for the needs and lifestyles of Filipinos today, Lifebuoy now with Activ Silver+ technology acts quickly to help fight 99.9% of germs.

This year, Lifebuoy expands its advocacy, partnering with the Philippine Red Cross to create a 4-point hygiene agenda plan to empower Filipinos, especially today’s youth to take their future into their own hands, helping their community stay safe and hopeful for tomorrow. Dubbed #4TheFuture, Lifebuoy’s four-point advocacy calls on young Filipinos to reach out to their friends and family, including those older than them, to help spread awareness for much-needed safety and health protocols, a collective effort to protect the future we all aspire for.

#4TheFuture: Be A Lifebuoy Ambassador!

The simple steps outlined by Lifebuoy and the Philippine Red Cross are as follows:

 1. Wear a mask, which decreases the risk of virus transmission if properly worn.

2. Keep social distancing. This 2 meter distancing measure slows down the fast contact with contaminated surfaces and droplets from people nearby.

3. Get vaccinated: Vaccines work! Vaccination reduces your risk of getting seriously ill against COVID-19. Don’t worry about the minimal side effects, that’s normal for everyone.

4. Wash hands regularly: This may appear basic but what you can assure is that this simple habit is a game changer! It seriously protects you from easily getting rid of the virus.

 Calling on today’s youth, the global handwashing brand is opening the Lifebuoy Ambassador Program, as they look to create a community of tomorrow’s leaders. Being a Lifebuoy Ambassador means communicating the Do The Lifebuoy #4TheFuture, 4-point hygiene agenda not just on social media, but also to those immediately around you, empowering them to take their future in their own hands.

To join the program and be an ambassador, all you need to do is simply sign up via

With Lifebuoy as the hygiene ally of the next generation, take the future in your own hands to pave for a better tomorrow!

 Lifebuoy products are now available in all leading supermarkets, groceries, department stores and convenience stores nationwide, as well as through e-commerce platforms like Lazada and Shopee. For more information, visit the Lifebuoy PhilippinesFacebook page,

Written by Cristelle Torres
Online Content Creator