Midea Launches Their Newest Cooking Line For Extraordinary Culinary Experience

Midea Launches Their Newest Cooking Line For Extraordinary Culinary Experience

I love to cook. It may not be the culinary type of preparation but it is worth eating hehehe 🙂 Sometimes when I am busy with other things, it is hard for me  to cook something specially when it needed more time until it’s done. I don’t have the leisure of time to check it once in a while and sometimes I do forget that i’m cooking something leaving my ingredients overcooked and wasting our LPG.

So, it would be helpful for me to have appliances that will suit my lifestyle at the same time without sacrificing the quality of food and will provide convenience.

midea appliance

Just recently, Midea, one of the largest producer of consumer appliances, introduced their different kitchen appliances which they said to be “A new wave in cooking” and aims to solve food preparation dilemmas for Filipino households. Celebrity Chef Rob Pengson, highlighted these new kitchen appliances such as the microwave oven, induction cooker, multi-cooker, rice cooker and kettles through a cooking demo.

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“A handy kitchen is composed of appliances that provide the best-tasting meals without compromising energy efficiency and affordability. Most of the time, nutrition and affordability are sacrificed in favor of easier food preparation. But cooking is really more of an art. Once you’ve found the right tools, you can pretty much create whatever masterpiece you want without sacrificing quality. It is all about investing in the right kitchen partners.” says Chef Pengson.

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“While meal preparation appears to be such a mundane part of our daily tasks, it actually has considerable weight in our way of life because it affects how we manage our time and, more importantly, our health and well being,” said Phillip Trapaga, General Manager of Midea Philippines

As I said earlier, included in Midea’s newest kitchen line are the microwave oven, induction cooker, multi-cooker, rice cooker, and kettles.

Microwave meals for us low as P1

Midea Microwave_3

Leading Midea’s kitchen range is its all-new microwave ovens, which let people cook basic meals for as low as P1.  These appliances save on electrical consumption, as it is twice as fast as a regular stove—making it friendlier to electricity bills.

 Midea Microwave_1

According to Pengson, “People often have misconceptions about microwave ovens—claiming that they blow-up electricity bills. But it is all about the quality and efficiency of your appliances.”

He attested, “Actually, you can cook using the microwave. In fact, microwaves can prepare meals that are just as nutritious (or even more) as the ones we prepare the traditional way.”

Midea Microwave_2

Midea’s microwave ovens are perfect for quick and easy-to-cook recipes that do not compromise nutritional value. Trapaga described, “Using our microwaves, you can get 10 percent less fat on your meals compared to frying. At the same time, they can prepare basic meals in as quick as 90 seconds.”

Additionally, Midea microwaves also come with sleek silver-mirror finishes that can smarten the aesthetics of any kitchen.

Faster cooking time, lesser cost

The Midea induction cooker prepares food twice as fast compared to regular electrical stoves. In fact,  it is equipped with double-coil technology that saves 37 percent on electrical consumption.


“With rising energy prices, electrical efficiency is a top priority of our kitchen line. As the manager of a household, you should never compromise when it comes to cooking. Whether it be your schedule, health, or budget, you can get the best by having the right kitchen appliances to help you,” explained Trapaga.


Efficient brewing


Coffee and tea are breakfast staples for the Filipino. For this, Midea has a line of kettles, which save-up to 33 percent on power consumption, while heating twice as fast as regular kettles.

The smart way to cook rice



 Another innovative product from the brand is its rice cooker. This product is equipped with smart sensors that automatically measure the ideal cooking time you need to get the perfect rice, no matter how much water you put.

Trapaga remarked, “As you know, Filipinos have an unbreakable affinity with rice. What makes our rice cooker special is that it makes the grains bigger—making your rice more delicious.”

Multiple-modes for cooking flexibility


One of Midea’s most promising appliances is the multi-cooker, which has 19 functions, 12 cooking modes, and 7 auxiliary functions that give modern homemakers the flexibility they need to prepare meals.


Cooking with Midea kitchen appliances is so easy. With one touch of a button, everything is done! at the same time will save you a lot of money because of its .

For more information about Midea and their products, you may visit

Website: www.Midea.com

Facebook: https://www.facebook.com/MideaPhilippines

Contact No: +632-8509888

Written by Cristelle Torres
Online Content Creator www.GirlandBoyThing.com