Beko Pilipinas Recognizes Modern Day Heroes

Beko ph Nominate A Hero campaign

Heroes are those who go the extra mile to do acts of kindness without being asked.

Anyone can be a hero. It could be someone close to you, a stranger, or even you. We all have the ability to be one. One might expect a soldier or a police to have heroic instincts, but little did we know that heroes can come in so many ways in all walks of life. Heroes live amongst us. A hero can be a man whose leg has been amputated but still chooses to volunteer as a rider in order to serve as an inspiration to others. A hero can be a grandmother who survived a debilitating illness but still wants to help others as a barangay tanod who also cooks meals for frontliners. A hero can also be a woman, a common citizen, who is always ready to be of assistance to others in whatever way she can.

Beko Pilipinas Recognizes Modern Day Heroes

Modern day COVID-19 era heroes are groups, companies or individuals with pure and noble intention of helping others. Europe’s No. 1 appliance brand Beko. is one example. Instead of staging a grand event to launch its presence in the country, Beko Pilipinas Corporation made donations of their innovative products: refrigerators, washing machines and freestanding cookers to hard-hit cities and hospitals in Metro Manila, including the local government units of Pasig, San Juan and Manila;  and the Philippine General Hospital, San Juan De Dios Medical Center, Quirino Memorial Medical Center and Delos Santos Medical Center.

Beko Pilipinas also made donations to actress Angel Locsin’s #UniTentWeStand campaign for San Lazaro Hospital in Manila and the converted mega quarantine facilities in Philippine International Convention Center, Rizal Memorial Stadium and Philippine Arena. 

As part of its corporate social responsibility and continuing efforts to help others, #BekoPH launched the campaign “Nominate A Hero,” which identified and recognized the country’s unsung heroes, people who have made, and are making, a difference in their communities. For this initiative, #BekoPH teamed up with different Facebook groups such as:

The three groups each hailed their chosen “Hero” after going through hundreds of nominations. Each winner received prizes from Beko Pilipinas Corporation.

“Beko Pilipinas is very proud to recognize to these three selfless individuals who put others before themselves; who donate and give until it hurts. Through this initiative, we want Filipinos to see that acts of heroism do not need to have a global effect to be defined as brave or courageous. Every hero’s act helps to make the world better. It is the company’s DNA to help others live better lives and be responsible members of the community and we are happy to do this,” said Günal.

Beko Pilipinas Recognizes Modern Day Heroes

“At first I was not in favor of him being a volunteer because he really does not get any income out of it,” said Valesco’s wife Mean, who nominated him. “But I see the joy on his face and now, I understand his heart.”

Filipina Homebased Moms honored James Valesco, a volunteer delivery rider for AccessiWheels. James was a victim of hit-and-run in 2003, which resulted in his left leg being amputated and his right leg set with a titanium plate. This disability did not stop Valesco from living his life to help others. He continues to volunteer in charities and foundations that benefit PWD. As an AccessiWheels rider, he delivers meals and supplies, like vitamins, relief packs, medical kits and PPEs, to hospitals. His reason for doing what he does is to make others, particularly PWD, feel that they are not alone in this pandemic.

Beko Pilipinas Recognizes Modern Day Heroes

“She is a courageous woman,” said the person who nominated her.

Pinoy Midnight Snackers hailed Maria Isabel Gutierrez as their Hero. Isabel is a mother, grandmother and barangay tanod who survived Guillain-Barré Syndrome, an auto-immune disease. She chooses to help others by cooking healthy and delicious meals for frontliners in her barangay. She believes that she can help others in her own little way.

Beko Pilipinas Recognizes Modern Day Heroes

Juliet Escala tops Let’s Cook Pare quest for their Hero. Juliet helps people in her community in many ways. She cooks food and donates it to frontliners. She is always ready to lend a helping hand to people. She donates medical supplies such as alcohol and even offers refills. Even before the pandemic, Escala was already known as a person who was helpful and as someone who tries to make the world a better place for others.

 “Being a hero doesn’t mean you’re invincible. It just means that you’re brave enough to stand up and do what’s needed.”-Rick Riordan.


Written by Cristelle Torres
Online Content Creator/