As a longtime Mobile Legends: Bang Bang player myself, I honestly got excited seeing the new Jollibee emote appear in-game. I’ve already added it to my own MLBB account, and it feels like such a fun little touch that instantly makes matches feel more uniquely Filipino. It’s a simple addition, but for players who grew up with Jollibee, it adds a familiar sense of joy while gaming.
Mobile Legends: Bang Bang (MLBB), the flagship title of MOONTON Games, has officially teamed up with Jollibee for their first-ever collaboration, bringing together two things many Filipinos love most: gaming and food.
The partnership officially kicks off with the launch of a Jollibee-exclusive MLBB Battle Emote, now available in the game. Inspired by Jollibee’s signature warmth and cheerful personality, the emote gives players a playful new way to express themselves during matches while carrying a piece of a beloved Filipino brand into the Land of Dawn.
As MLBB celebrates its 10th anniversary, the collaboration highlights how deeply the game has become part of Filipino culture. What started as a competitive mobile title has evolved into a daily social space where friends bond, families connect, and players unwind together both online and offline.
The partnership also opens the door for more interactive activations that connect gameplay with real-world experiences. Fans can expect upcoming surprises, exciting rewards, and special campaign activities as the collaboration continues to unfold.
Together, MLBB and Jollibee are creating an experience where gaming sessions and shared meals naturally come together, blending entertainment with everyday Filipino moments.
Over the years, MLBB has grown beyond gaming to become a cultural phenomenon in the Philippines. For many players, the game serves as a space for self-expression, friendship, and community. Integrating an iconic Filipino brand like Jollibee into the game strengthens that connection even more, allowing players to see familiar local favorites reflected in the virtual world they spend time in.
Kevin Acuña, Head of Game Publishing Business Development and Partnership, Philippines at MOONTON Games, shared:
“We feel a deep, personal connection to Jollibee’s warmth and spirit, an icon that sparks smiles, family hugs, and the comfort of home, whether you’re in Manila or thousands of miles away. Jollibee’s celebration of togetherness mirrors what we strive for in Mobile Legends: Bang Bang—moments of joy, friendship, and fierce pride shared across living rooms. We pour our hearts into crafting thrilling experiences that bring generations and neighborhoods together, and partnering with Jollibee lets us amplify that Pinoy pride to the world: a taste of home on every table, and Filipino MLBB gamers.”
For Jollibee, the collaboration is another way to connect with customers in the spaces where they already spend their time, whether dining with family, scrolling on their phones, or gaming with friends.
“This is the first time Jollibee is entering the game,” said Dorothy Ching, Vice President for Marketing of Jollibee Philippines. “Through our partnership with Mobile Legends: Bang Bang, Jollibee is now present in the gaming space where players already spend their time, adding more moments of joy, connection, and celebration while they play.”
As the campaign continues, both brands aim to deliver more immersive experiences that combine entertainment, community engagement, and meaningful brand interaction for Filipino gamers everywhere.
Players can stay updated through MLBB’s official social media channels on Facebook, Instagram, TikTok, X, and YouTube. The game is available for download on both the App Store and Google Play Store.
