Have you seen the new Pocky?
Since its launch in Japan in 1966, Pocky has maintained its core concept while gradually changing its packaging and formulation to meet the times and society. And last June 8, the new and improved Pocky range was launched in the Philippines to suit the changing consumption scene and purchasing behavior in Southeast Asia.
Healthiness in Pocky with High-Fiber and Wholewheat
With growing health consciousness, more and more consumers are looking for healthier choices and more guilt-free products. In line with such willing, Pocky added fiber into the pretzel of Pocky which offers more health benefits. We also add wholewheat into the pretzel which gives it a lighter and crispier texture.
The rich and smooth chocolate gives the right balance of sweetness while enhancing the unique aroma of the chocolate flavors by adjusting the ratio of cream to biscuit.
Design Attention
Pocky also made a few design changes to better convey the appeal of the natural ingredients. In the Share packs, the link to the package of the standard pack has been made stronger and easier to understand.
“The year 2022 marks the 100th anniversary of our Glico Group. In that year, we are pleased to celebrate the new re-staging of our flagship brand, Pocky. We want to be a brand and a company that evolves together with society, while keeping our core unchanged. “More Happiness, More Goodness!” will be delivered to the Philippines.”- Mr. Takashi Miki, Marketing Head, Glico Philippines, Inc.
The more you share, the more you enjoy this mess-free tasty snack! Try them all!
The new Pocky range is available in all major supermarkets, and online at
LazMall Glico Official STORE, Shopee Mall Glico Official STORE.
For more details and updates about Pocky, you may visit them on Facebook, Instagram and on Glico’s Brand Website.
