SM Cinemas Goes “Reloadable” with e-PLUS Card

ATTENTION MOVIE GOERS!, Just recently at SM Megamall Cinema 3, SM Cinema launches its newest re-loadable card… the e-PLUS Card. e-PLUS stands for (Entertainment.Privileges.Lifestyle.Upgrades.Surprises.). It’s a prepaid card that is reloadable with P500 and P1000 load denominations. A great way for convenience.

SM Cinemas Goes "Reloadable" with e-PLUS Card

How To get an e-Plus Card?

e-Plus Card is open for all, New members and existing card holders  will need to:

1. Submit a duly accomplished form with valid ID at any e-Plus booth located in SM Cinemas nationwide. Note: The application form is also available at e-Plus booth or online via SM Cinema website.

2. Upon submission of completed application form, a cardholder has the option to avail the e-PLUS Starter Kit for only P300. The e-PLUS Starter Kit includes a premium item, an automatic pass to a movie plus a large popcorn and a soda.

3. After registration and payment of the starter kit, the cardholder will receive a personalized e-PLUS card and a welcome SMS. Follow the instructions in the SMS to validate his/her mobile number.

4. Wait for the confirmation text. Once received cardholder will get one complimentary movie ticket. Cool right?! 😉

SM Cinemas Goes "Reloadable" with e-PLUS Card

e-PLUS, the first of its kind in the country, gives movie-watching an exciting twist. We are innovating to provide our patrons more convenient access where they don’t need to fall in line when purchasing movie tickets. They just have to go straight to their cinema of choice and insert their card. We are loading up the card with rewards and perks. The e-PLUS card is a prefect entertainment gift card. It is also ideal as corporate giveaways for various programs and promotion.” says Ms. Sahara Jean GarnicaSenior Marketing Manager of  SM Cinema.

SM Cinemas Goes "Reloadable" with e-PLUS Card

“While e-PLUS is one’s gateway to all of our exclusive offers, it is also our way of rewarding our loyal patrons. Because it offers convenience and loaded entertainment experience with its privileges, ever-growing number of surprises and partner merchants, our membership base will continuously grow. We encourage everyone to get their e-PLUS card now and be part of the 100,000 cardholders to date.” says Edgar C. Tejerero, Senior Vice President of West Avenue Theaters Corporation.

e-PLUS cardholders will have the most convenient access to special offers, rewards and privileges such as:

1. Discounts and freebies from partner merchants.

2.  e-PLUS  cardholders are given special lanes at the ticket booth when they reload. No hassle of falling in line, just load up and cardholders may go straight to the theater of choice.

3. Can earn reward points for every use at any SM Cinema and Snacktime branch. The reward points can be redeemed at e-PLUS booths in all SM Cinema.

4. e-PLUS Card is loaded with privileges,special promos like  50% discount on selected movies, seasonal offers, quarterly raffles, trips, concert tickets, freebies and access  to exclusive invites.

5. Snacktime treats for members include FREE upsize of drinks and meal credits for every Php500.00 or Php1,000.00 reload.

6. e-PLUS cardholders can use their points to get exclusive SM Cinema items from parking discount vouchers, planners and gadgets like mobile phones and digital cameras.

How to use your e-PLUS card: It’s just easy in just 2 steps.

1. Look at the monitor and you will see:

 SM Cinemas Goes "Reloadable" with e-PLUS Card

2. Insert you e-PLUS Card to the card slot.(as shown on the picture below)Wait for confirmation and the machine will issue a receipt and you may enter.

SM Cinemas Goes "Reloadable" with e-PLUS Card

NOTE: Just in case the card slot didn’t work there is another alternative. If you will look at the back of your e-PLUS card you will see a barcode. Place it in front of the scanner as shown in the picture below. Wait for the confirmation and receipt. After this you may enter the cinema already.

SM Cinemas Goes "Reloadable" with e-PLUS Card

This is cool right?!, Try it for yourself, bring your date, your family or your friends to SM Cinema and try their e-PLUS card

To learn more about the e-PLUS card, visit or call Customer Care Hotline 470-2222.



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Written by Cristelle Torres
Online Content Creator